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Maybelline NY – Look of the day

Maybelline NY – Look of the day

Project: Look of the day

Duration: 3 months

Media channel: Facebook ads + Pinterest

Technology: Facebook applications/galery

Mechanism of the campaign: Maybelline patrol on the streets of Belgrade took photos of girls which had a Maybelline NY style. After those photos have been published on the Facebook application in form of collage and over Instagram tab where fans were able to vote and share with their friends the photos that they liked the most.

Result: An innovative way to raise awareness about Maybelline NY products.

Overview of the application: 4.744 fans

New likes: 4.687

Posts viewed: 545.934 fans