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Jaffa – 100.000 cookies for children

Jaffa – 100.000 cookies for children

Project: CSR action

Duration: 9 months

Media channel: Facebook ads

Technology: Facebook applications

Mechanism of the campaign: Every like represented one Jaffa cake which has been donated to the children with special needs. The like measuring system counted 100.000 likes.

Results: 100.000 Jaffa cakes have been given to children with special needs.