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Facebook Logout Experience

Facebook Logout Experience

In only 24 hours, impressive results have been achieved. The add has been played over 4.200.000 times, and has been viewed by 1.420.000 unique visitors from Serbia. The promotional video which has been included in the LOX format, has been seen 48.586 times. 

The goal of the campaign was to introduce first permanent hair dyes Olia, with concentrated oils, without ammonia. 

Premium LOX format has been chosen, because in just 24 hours it is possible to reach all the Facebook users (which in Serbia add up to over 3.5 milion) which logout of their profile during the campaign. Apart from the mentioned the other main benefit of LOX is that it brings advertisers many different combinations of ad formats and their visibilities during the campaign.