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Maybelline New York Vivid Matte

Maybelline New York Vivid Matte

Type of Application:

Prize contest

 

Duration:

20.06.2016 – 11.07.2016.

 

Objective:

• Presenting a new product and its positioning on the three markets
• Highlighiting the benefits of the product
• Impact on the increase in sales
 
Mechanism:
 
This was regional prize creative contest on microsite VividMatte.rs. The task of the participent was to set up their photo on which they had one of the shades od Vivid Matte lipstick and made one mini digital magazine with their photos. The creative contest was organized in three countries: Serbia, Croatia and Bulgaria. 
 
Number of participants:
 
Serbia 313
Croatia 75
Bulgaria 165
 
Prize:
 
10x Maybelline package of products.