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Inpractical Woman

Inpractical Woman

 In the campaign #KampanjaNaDar (#CampaignAsAGift) organized by the Marketing Mreža, we made a small non-profit campaign for the NEpraktične žeNE (Impractical women) initiative.

Impractical women were started by Škart art group at the beginning of the year 2000, and then they gathered together women who did embroidery but used this archaic and marginal format to place their thoughts, attitudes, and criticisms on the contemporary world and the society that surrounds us. Since they have only come out of complete anonymity on their Facebook page in the last ten years, we wanted to further promote this courageous and brave team by helping them launch their Instagram and put the banners on www.sml.rs and www.rts.rs.

We hope the voice of Impractical Women will be heard!