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Dani Mediterana

Dani Mediterana

Type of application: Photo Contest - prize winning competition

Technology: facebook/mobile application

In cooperation with Delhaize Serbia d.o.o. and retail chain Maxi we have organized prize contest that lasted a month, during which we had 435 contestants. The objective was to increase the number of fans and their engagement, promotion of Maxi Dani Mediterana products.

The mechanism:

A task has been set for fans to send in an original photo of a dish and it’s recipe on a given topic – Dani Mediterana (The Mediterranean Days). All participants have registered in the application. Registration includes: name, surname and e-mail address of the participant.

One hundred and five participants who have submited an original photo and it’s recipe won valuable prizes such as Mediterranean cruise for two, a weekend for two in the Mediterranean and hundred packages of Mediterranean products.